Involves the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability.
Four basic components of scm:
- Supply Chain Strategy - strategy for managing all resources to meet customer demand.
- Supply Chain Partner - partners throughout the supply chain that deliver finished products, raw materials, and services.
- Supply Chain Operation - schedule for production activities.
- Supply Chain Logistics - product delivery process.
- Involves managing all aspects of a customer`s relationship with an organization to increase customer loyalty and retention and an organization`s profitability.
- CRM is not just technology, but a strategy, process, and business goal that an organization must embrace on an enterprisewide level.
- Many organizations have obtained great success through the implementation of CRM systems such as:
The founder is Henry J. Kaiser and Sidney Garfield.
Bank Charles Schwab
The founder
- CRM can enable an organization to:
- Identify types of customers.
- Design individual customer marketing campaigns.
- Treat each customer as an individual.
- Understand customer buying behaviors.
Integrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprisewide information on all business operations.
ERP systems collect data from across an organization and correlates the data generating an enterprisewide view.
A standardized set of activities that accomplish a specific task, such as processing a customer`s order.
Seven principles for BPR
Opportunity using BPR:
- A company can improve the way it travels the road by moving from foot to horse and then horse to car.
- BPR looks at taking a different path, such as a airplane which ignore the road completely.
- Progressive Insurance Mobile Claims Process:
THE END
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